Progress Market Like a CMO Complete & Continue Next Lesson Learn More Welcome 1 Lesson Market Like a CMO Session 1: Build a Brand That Converts 5 Lessons 1.1: Welcome and What This Session Will Do for Your Business 1.2 Branding Is Strategy Not Aesthetic 1.3 Why Branding Matters 1.4 The Five Brand Pillars 1.5 Session Recap and Closing Session 2: Know Your Market, Own Your Reach 8 Lessons 2.1 Know Your Market, Own Your Niche 2.2 Logic + Emotion: How Ideal Clients Choose You 2.3 Defining Your Ideal Client Base 2.4 The 90-Day Market Entry Plan 2.5 Know Your Market: Psychographics, Demographics, Geographics 2.6 Strategic Channel Marketing 2.7 Your Client Profile Builder 2.8 Session Wrap-Up Session 3: A Brand System That Resonates 5 Lessons 3.1 A Brand System That Resonates 3.2 The Visual Psychology 3.3 Compass Template Themes 3.4 Putting It Into Action 3.5 Session Wrap-Up Session 4: Elevate Your Listing Strategy 7 Lessons 4.1 Listing a Home Is Launching a Product 4.2 The Unique Selling Proposition & Buyer Psychology 4.3 Executing B2C & B2B Listing Marketing 4.4 Seller Experience & Business Leverage 4.5 Content, Collateral & Video Strategy 4.6 Using Listings to Drive Long-Term Growth 4.7 Session Wrap-Up Session 5: Social Strategy for Connection and Conversion 7 Lessons 5.1 Welcome + The Real Purpose of Social Media 5.2 The Why Behind Social Media + The Barriers Agents Face 5.3 Plan Before You Post: Foundations of a Strategic Social Presence 5.4 Instagram Content That Performs: Formats, Roadmaps, and Repurposing 5.5 Turning Visibility into Trust: Captions, CTAs, and Everyday Social Habits 5.6 Platform Priorities: Where to Show Up and Why 5.7 Wrapping Up Session 6: Master the Strategy Behind Luxury Marketing 7 Lessons 6.1 What Actually Makes a Luxury Agent 6.2 Luxury Is in the Details 6.3 Systems Behind the Luxury Experience 6.4 Luxury Branding and Design Principles 6.5 Marketing Luxury Listings Through a Lifestyle Lens 6.6 Targeting, Experiences, and Brand Building 6.7 PR, Press Strategy, and the Final Takeaway Market Like a CMO Complete & Continue Next Lesson Learn More Welcome Market Like a CMO
